A character universe about tiny feelings, silly moments, and friends who make life a little softer.
From crying over spilled iced coffee to overthinking a text message, the cast of Yuki's Friends represents all the little anxieties we share.
It started as my senior thesis: a collectible character universe inspired by blind box figures, where each character carries a little personality you can see yourself in.
Every character is a little messy, a little anxious, a little brave. They cry in college bathrooms. They eat cheesecake at midnight. They text their friend seventeen times in a row. Readers send them in DMs and say "this is literally me."
Today, Yuki's Friends is a growing emotional universe - comics, animations, short reels, and a cast of characters ready for plush, paper, plastic, and anything in between.
The numbers, for context. But the comments are the real story. People see themselves here.
Yuki's Friends partners with people who get it: plush makers, collectible designers, stationery brands, food collabs. If that's you, hi.
