Tiny friends with big feelings.
A character universe about tiny feelings, silly moments, and friends who make the everyday a little more enjoyable.
Yuki and Her Friends.
From crying over spilled iced coffee to overthinking a text message, the cast of Yuki's Friends represents all the little anxieties we share.
Tiny friends with big feelings.
It started as my senior thesis: a collectible character universe inspired by blind box figures, where each character carries a little personality you can see yourself in.
Every character is a little messy, a little anxious, a little brave. They cry in college bathrooms. They eat cheesecake at midnight. They text their friend seventeen times in a row. Readers send them in DMs and say "this is literally me."
Today, Yuki's Friends is a growing emotional universe - comics, animations, short reels, and a cast of characters ready for plush, paper, plastic, and anything in between.
Let's make something
tiny and unforgettable.
Yuki's Friends partners with people who get it: plush makers, collectible designers, stationery brands, food collabs. If that's you, hi.
- Plush, vinyl + blind box collabs
- Licensing for stationery, apparel, food
- Branded content & seasonal campaigns
- Media, press, and feature inquiries